Latisse

Great eyelashes don't just happen overnight. That's why it's important to note that LATISSE™ (bimatoprost ophthalmic solution) 0.03% works gradually and remarkably — starting at 4 weeks with full results after 16 weeks. Once you begin treatment, you could start to see results in as little as 4 weeks, but you must continue applying the topical treatment each night and follow the directions for best results. Remember results are gradual over time. Your eyelashes will experience real measurable growth.

LATISSE™ works from the inside out. As the treatment progresses, you'll begin to see changes in length, thickness and darkness gradually. After week 16, you'll see the full effect of LATISSE™ — and so will others.

The Latisse campaigne with Brooke Shields has launched with a star studded Hollywood launch party. Latisse is partnered with the Make-A-Wish Foundation, a non-profit organization dedicated to granting the wishes of children with life threatening medical conditions. Allergan has donated $500,000 to Make-A-Wish. Allergan will also donate $5 to the Make-A-Wish Foundation for every new person who registers on the Latisse website. Some stars in attendance supporting Latisse were Brooke Shields, Marisa Tomei, Angie Harmon, Debbie Mazur, and Jewel to name a few. View the video here.

Unretouched photos of LATISSE™ users in the clinical trial before starting treatment and at week 16. The onset of effect with LATISSE™ solution is gradual. In the clinical trial, the majority of users saw significant improvement by 2 months.¹ Individual results may vary.

How to apply

Like every routine, applying LATISSE™ (bimatoprost ophthalmic solution) 0.03% is all about consistency and precision. Once you follow the basic guidelines, the results will come gradually over time. To see the full effect of your eyelash transformation, take a "before" picture before you start the treatment, and keep taking pictures every 4 weeks to chart your progress.

Step 1	Before applying LATISSE™ each night, ensure your face is clean, makeup and contact lenses are removed, and any other facial care products have already been applied.
Step 2	Remove an applicator from its tray. Then, holding the sterile applicator horizontally, place one drop of LATISSE™ solution on the area of the applicator closest to the tip but not on the tip.
Step 3	Immediately draw the applicator carefully along the skin at the base of the upper eyelashes (where the eyelashes meet the skin) just as you would apply liquid eyeliner. This area should feel lightly moist without runoff.
Step 4	Blot any excess solution beyond the eyelid with a tissue.
Step 5	Dispose of the applicator after one use. Repeat for opposite eyelid, using a new sterile applicator to help minimize any potential for contamination from one eyelid to another.

Patient Comments:

"While pregnant with my second child at 23, I went through a lot of stress, and as a result, I began to lose my eyelashes … to the point where I literally had none! My eyes looked weird. It was embarrassing. I never realized the value of my eyelashes until they were gone.

To make up for the loss, I started wearing false eyelashes all the time, which wasn't always convenient. But I kept wearing them … for decades! I'd pretty much given up hope of ever having eyelashes again.

Then, at age 61, I was asked to participate in a clinical study for eyelash growth by my doctor. He didn't make any promises, but I was hopeful. The results were amazing! Finally, my lashes grew back thick and long! I was so excited. Now I have beautiful long eyelashes."

-Jeannie

"I've always had thin, short lashes. They were barely noticeable. Within the first month, my lashes started to grow and, within two months, they looked even better.

My favorite part is that the product is so easy to use."

-Hop

"After using the product, my eyelashes really stand out. I get compliments all the time and it feels great! Everyone wants to know my secret … People even ask if I am wearing false eyelashes.

I feel more confident knowing this product, unlike other lash growth products on the market, is FDA-approved, and comes from Allergan, a name I trust. I will absolutely tell all of my friends (and anyone who asks) about this new lash growth product."

-Lisa

"My eyelashes got so long, the tips of my lashes hit the lenses in my sunglasses!"

-Jolynn